Data
All your audience data in one place.
Bring ticketing, website, Meta and CRM data together in clear audience profiles.
The audience platform for live entertainment
Lily brings ticketing, website and marketing data together, so you can understand your audience, send better campaigns and bring more people back.
Audience data · Segmentation · Email · SMS · Automation
Platform overview
Connect ticketing, website and marketing data, then use it for segmentation, email, SMS and automation.
Data
Bring ticketing, website, Meta and CRM data together in clear audience profiles.
Audience
Use purchases, permissions and engagement to see who to contact and what may be relevant to them.
Action
Send email and SMS, build automations and reach relevant audiences without moving data between different tools.
Built for live entertainment
Lily helps live entertainment organisations connect audience data, create campaigns and bring more people back.
Understand audiences across events, seasons and programmes.
See who returns, who attends once and who has not yet come back.
Connect ticket purchases, permissions and communication across productions.
Build direct audience relationships across events and locations.
Used by marketing, CRM, audience development and ticketing teams.
Create
Create branded emails, reuse templates and personalise content using the same audience and ticketing data you use for segmentation.
Build visually
Use ready-made content blocks, adjust layouts and preview the result as you work. No coding required.
Reuse what works
Create templates your team can use again, so brand, layout and recurring event content stay consistent.
Personalise with audience data
Add relevant event information, segments and personalised content without exporting lists between systems.
Work faster with AI
Start with a prompt, generate copy or subject lines, then edit everything before it goes live.
Build the campaign using the same audience data you used to choose who should receive it.
Audience Visibility
Bring your data together. See who returns, who drifts away and who you can still reach. Then use that insight to grow.
Bring your audience data together.
Every purchase, sign-up and interaction adds to the same audience profile.
See who buys, returns or drifts away.
Use purchase history, permissions and engagement to find where your team should focus.
Reach more of the audience you already know.
Improve permissions, sender reputation and deliverability.
Bring more people back.
Create more relevant campaigns and increase repeat attendance.
01 Build
Ticket purchases, sign-ups and permissions update the same profile.
01 Build
Lily brings purchases, sign-ups, permissions and engagement together in one profile, so every future campaign starts with better information.
02 Understand
Lily brings purchase history, permissions and engagement together, so teams can answer the questions that matter.
01
Who has not visited in the last year?
02
Which events create the most repeat visitors?
03
Which previous buyers have not returned?
04
Where are permissions growing or declining?
How teams use Lily
Lily connects ticketing data, audience insight and communication across the customer journey.
Journey 01
When someone buys a ticket, the purchase data flows into Lily. From there, the audience profile, permissions and communication stay connected.
Ticketing system
The customer buys through Ticketmaster, TicketCo, Paylogic or another connected ticketing system.
Lily
Lily connects the purchase with existing history, permissions and engagement.
Lily
Send practical information, recommendations and relevant content before the event.
Lily
Send useful information on the day of the event where relevant.
Lily
Continue the relationship after the event and learn from engagement.
Lily
Use purchase history and interests when the next relevant event goes on sale.
Journey 02
Use purchase history, permissions and engagement to find previous buyers who match the event but have not yet booked.
Ticketing system
A concert, performance or event is added.
Lily
Use previous purchases, interests, permissions and engagement to identify the audience.
Lily
Remove people who have already bought tickets as new purchases arrive.
Lily
Build and send the email or SMS in Lily using the same audience data.
Lily
See who opens, clicks and responds.
Lily
Identify returning buyers and use the results for the next campaign.
The ticketing system handles the sale. Lily helps teams continue the audience relationship.
03 Reach
Lily helps improve permissions, sender reputation and deliverability, so more people can receive and respond to your messages.
Sent does not mean seen.
Example reachability overview
Better reach starts with healthy audience data and sending practices.
04 Activate
Use purchase history, permissions and engagement to reach previous buyers with more relevant communication.
01
Find previous buyers who have not returned.
02
Use purchase history and engagement to target relevant audiences.
03
Keep audiences engaged across events and seasons.
04
Create more value from people who already know you.
Integrations
Lily connects ticketing, website and marketing systems into one audience profile, without asking your team to replace the tools they already use.
Selected integrations
And many more ticketing, website and marketing integrations.
One connected audience
Ticket purchases, permissions, sign-ups and engagement stay connected across systems.
Data and trust
Lily helps teams work with permissions and first-party audience data from one connected platform.
Keep permissions connected to the audience profiles and communication that depend on them.
Work with data from your own ticketing, website and audience relationships.
Support responsible work with consent, audience data and communication.
Give relevant team members access to the tools and data they need.
Proof
These organisations significantly increased the share of their audience opening their emails.
By connecting audience data, permissions and communication in one platform, these organisations reached a much larger share of their existing audience.
Skråen
open rate*
+35 percentage points
improvement
233% relative increase
growth from starting rate
More of the known audience opened the message and became reachable for the campaign.
Portalen
open rate*
+27 percentage points
improvement
150% relative increase
growth from starting rate
A larger share of the audience saw the communication and could respond to it.
Oslo Nye Teater
open rate*
+27 percentage points
improvement
123% relative increase
growth from starting rate
The team improved reach to the audience they already had in Lily.
*Measured by email open rate. Open rate is one documented signal of reach and engagement.
Ready
See how Lily connects your systems, helps you reach more people and brings previous visitors back.
