The template shown was designed and sent from Lily approx 6 months before the festival start. The template were customized as Slottsfjell wanted . This campaign were sent to a curated segment of people consisting of ticket buyers from the last two years who still havent bought a ticket for this years festival + all the people who have signed up for the newsletter (Marketing consents) This campaign had above 50% opening rate and the conversion rate was through the roof! The template is designed with Lilys built-in template builder.
