The template shown are used as the general template for sending an e-mail before every concert at Store VEGA. The name of the concert, concert time and date is being inserted in the email automatically. Also Lily knows who all the ticket buyers are. This email is being automatically sent by Lily the day before the concert. VEGA are sending different emails based on hall names. This sending have an average of 78,6% opening rate! The template is designed with Lilys template builder.

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Lily builds newsletters and pre- and post emails based on event information that it fetches from our ticketingsystems. In a highly competitive market, building the VEGA brand is extremely important, and Lily lets us do exactly that. Since we started using Lily, communication with our customers has been much easier to plan and we have seriously been improving our outreach through Lily’s platform.

Christoffer Mariager, Senior Digital

Manager at VEGA

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