This campaign were sent (in native language) to an audience who have attended the festival in 2025 and 2024. As you can see, there is not any new names or other news in the e-mail, exept for just telling the audience that they should buy a ticket. This sending had a clickrate on 20% and an conversion rate at 10%!! The template is designed with Lilys template builder and the segment used is made possible due to the deep integration with the ticketing system used by Roots.

We’ve completely stopped advertising on Meta and now use Lily exclusively — and this year’s Roots Festivalen became the best-selling festival in our history.

Lily helped us reach the right audience effortlessly and played a huge role in our record-breaking success.

Morten Horn - CEO Roots Festival

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