The template shown are used as the general template for sending an e-mail before every concert at Byscenen. The name of the concert, concert time and date is being inserted in the email automatically. Also Lily knows who all the ticket buyers are. This email is being automatically sent by Lily 7 days before the concert. This sending have an average of 83,3% opening rate! The template is designed with Lilys template builder.
Lily helps Byscenen effortlessly produce newsletters and pre- and post-event emails by pulling information directly from their ticketing system. A key advantage for Byscenen is the ability to use pre-event emails to promote table reservations at Alma, their on-site restaurant, driving additional revenue and creating a more complete customer experience. In a competitive market, building the Byscenen brand is crucial — and Lily has become an important part of that effort. Communication has become smoother, more targeted, and more effective since we began using Lily.
Ulrich Bang Sørensen, CEO & Partner at Byscenen
